Voucher site

What it means

A voucher site, usually called a coupon site in the US, publishes codes and deals for many stores and earns commission through affiliate links when a shopper clicks through and buys. hotukdeals says its codes come from affiliate networks, often long before they go live, from its team browsing retailer sites and newsletters, and from member tips that staff check before publishing.[hotukdeals, Oct 2026] (opens the source) RetailMeNot's submit form, in a July 2026 copy, asks for publicly available codes only, not private or internal ones.[RetailMeNot (Internet Archive copy), Jul 2026] (opens the source) Many voucher sites also run a browser extension that brings the same codes to the checkout page.

On your store

A shopper searches your brand name and 'discount code'. The top results are voucher sites listing your welcome code, a creator's code and an expired code from last year, each behind an affiliate link.

Why it matters

Coupon and voucher sites took 10% of US affiliate spend in 2024 in the PMA's industry study, down from 16% in its previous study.[Affiverse (PMA study), Jun 2025] (opens the source) Awin's advice to advertisers is that codes should only be promoted if they were shared through the affiliate programme.[Awin, Aug 2026] (opens the source)

What Benson does

The free code check shows which of your codes extensions and voucher sites hold.

Sources

1. 1hotukdeals, “How we source our content”, Oct 2026. hotukdeals.com (opens the source)
2. 2RetailMeNot (Internet Archive copy), “Submit An Offer”, Jul 2026. web.archive.org (opens the source)
3. 3Affiverse (PMA study), “US sales through affiliate hit $113B as investment jumps 49%”, Jun 2025. affiversemedia.com (opens the source)
4. 4Awin, “Protect your program against unauthorised voucher codes”, Aug 2026. help.awin.com (opens the source)