Free playbook
Discount Extensions 101: The BFCM Playbook
How coupon extensions work, what they cost an online store in peak season, and what you can do about it.
PDF · 48 pages · Free
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What's inside
From the problem to the plan.
What happens at checkout
One order followed through a checkout, and the two costs an extension can add.
How coupon extensions work
The pop-up, the code, the affiliate click and the commission, step by step.
What went wrong, and where it stands
The investigation, the network actions and the court cases, in order.
When extensions are worth it
The evidence on both sides, and how to work out your break-even.
The plays and the calendar
Eight plays, each with an owner, timed back from Black Friday.
AI shopping agents
What changes when an agent does the shopping.
A look inside
Start before your code freeze.
Free PDF, with a print edition on light pages.