Can you show the client what the partner changed?
Last-click can't tell a client whether cashback earns its commission. Benson shows the path, blocks the extensions that don't pay and proves it with a holdout.
14 days of everything in Own. No card. Then Free, unless you pick a plan.
- Block pop-ups per client, by rule
- A holdout behind every block
- One workspace per client
Store stays the same
The existing experience is your reference.
One pop-up rule changes
One chosen group sees the new rule.
Compare orders and revenue per visit.
The renewal meeting nobody wants.
Your client's cashback partner looks huge in the network report. Renewal is next month, and the CFO asks the obvious question: would those sales have happened anyway?
Last-click can't answer that. And whatever you say, someone in the room has a reason to doubt it.
You could pull a before-and-after. It's quick, but one promotion or a seasonal swing and it falls apart under questioning.
You could trust the network's numbers. They're not wrong, exactly. They just weren't built to tell you what the partner added.
Or you could run a block with a holdout.
Benson blocks the partner's pop-up for most of the client's shoppers and leaves a slice untouched. Same period, same traffic, one difference. You walk in with revenue per session for both, and a report the client can check.
When the client asks, “Is it working?”
01 · The problem
“Is this partner worth it?”
Last-click can't say whether the extension found the sale or claimed it.
The fix
Show the path, not the last click.
The arrival source, where an extension appeared and where the credit changed.
02 · The problem
Before-and-after won't survive the review.
Seasonality and promotions make it easy to pick apart.
The fix
Block it with a holdout running.
Block the pop-up for most shoppers, leave a slice unblocked, compare revenue per session.
03 · The problem
The answer dies in a screenshot.
Clients need something they can check and forward.
The fix
Hand over a report they can inspect.
Export by network, actor or day, with sampling and rates included.
A test speaks for the change and period you chose, not the whole partnership. Portfolio and white-label reports depend on plan. Illustrations use sample data.
Bring one client's real numbers to the next review.
14 days of everything in Own. No card. Then Free, unless you pick a plan.
Three answers for the client review.
Something's off
Block it.
The late touch costs the client margin. Block it, with the holdout keeping score.
It's helping
Keep the partner, tighten terms.
The test backs the deal. Agree codes and audiences before the next one.
Too early
Don't call it yet.
Too little traffic. Keep collecting and protect the baseline.
Start with one client.
Pick one client.
Their own workspace, their data, their agreement.
Write the question.
Partner, codes, period and the outcome they want to decide on.
Block, then report.
Switch on the block, then export blocked vs holdout for the review.
Agency dashboards and white-label reports are still coming; start in the client's own workspace.
Questions
No. Each client stays in its own workspace and plan, and membership controls access.
Give the client a test they can inspect.
14 days of everything in Own. No card. Then Free, unless you pick a plan.