Writing about Benson? Everything's here.
Logos, screenshots, facts, ready-to-paste blurbs and quotes. Doug Silkstone, Benson's founder, is available for interviews, podcasts and comment on coupon extensions, affiliate attribution and AI shopping agents.
- FounderDoug Silkstone
- Based inLondon, UK
- First launchedAugust 2022
- Relaunched4 October 2026
- Works onShopify and other platforms, with one script
- PricingFree plan. 14 days of everything, no card
Blurbs, ready to paste.
- One line
Benson shows online stores which coupon extensions and AI shopping agents are in their sessions and what they cost, and lets them hide, cap or replace them, with a holdout behind every change.
- About Benson, short
Benson shows online stores which coupon extensions and AI shopping agents are in their sessions and what they cost. Stores can then hide, cap or replace them, with a holdout behind every change. Benson first launched as getBenson.com in 2022 and relaunched at trybenson.com in October 2026. It's built by Doug Silkstone.
- About Benson, long
Benson shows online stores which coupon extensions and AI shopping agents are in their sessions and what they cost. It labels every visit as a person, a coupon extension, an AI agent or automation, hides extension pop-ups by rule, caps code attempts, and lets stores run their own coupon assistant for a fixed monthly price instead of commission. Every change can run against a holdout. Its goal is a fair relationship between merchants, extensions and agents. Benson first launched in 2022 and relaunched at trybenson.com in October 2026. It's built by London-based founder Doug Silkstone.
- Founder bio
Doug Silkstone is the founder of Benson, the original discount extension blocker. He has spent 15 years building products and growing businesses. His career started in affiliate marketing, on the paid search team at vouchercloud, where he saw coupon extensions take commission meant for the affiliates who earned it. He now runs his own affiliate publisher, which partners with official brands and gives them control of how their discounts appear online, and WithSeismic, a product engineering studio. He builds Benson largely with AI agents.
Quotes from Doug Silkstone, founder.
On the problem “Internally we called it the Honey Hoover. A shopper would find a brand through a review, a comparison site or a creator. Then a pop-up at checkout would claim the last click and take the commission that was meant for the affiliates further up the funnel.”
On the future of extensions “Discount extensions will always exist, but they'll start to play by the rules. Benson is here to police them, and to help both sides understand the value each one brings.”
On AI agents “Merchants are going to have to decide how they deal with agent traffic. Do they expose more data? Change what's on the page? Give agents clearer instructions? That's conversion rate optimisation for bots.”
On building with agents “I have the expertise, but I have the same 24 hours in the day as everyone else. Now I can hand a lot of the work to agents, spend my time on the hard problems and scaffold the rest.”
Logos in SVG and PNG.
- Near-black#040406
- Mint#3CF2B0
- Emerald#10B981
The product, from our demo store.
OverviewWhat's protected, what's switched on, and the insights that need a look this week.PNG
Coupon extensionsEvery coupon extension seen on the store, with sessions, conversion, discount depth and pop-ups blocked.PNG
One extension up closePayPal Honey's sessions over time, its conversion against other shoppers, and how many pop-ups were hidden.PNG
AI agentsAI shopping agents and automation: their share of traffic, conversion, code attempts and blocks.PNG
Pop-up blocker with a holdoutExtension pop-ups hidden by rule, measured against a holdout group that still sees them.PNG
Attribution overwritesSessions where an extension or agent overwrote the affiliate click a shopper arrived with.PNG
Checkout rulesCode policy at Shopify's checkout, and which codes turn up in extension sessions.PNG
InsightsLeaked codes spreading through extension sessions, ranked by what they're worth.PNG
ResultsWhat Benson protected, how it was measured, and what's still leaking.PNG
PlaybooksStep-by-step plans for a store's extension traffic, such as handling a deal with an extension.PNG
Screenshots show Benson's demo store, Harbour & Pine, with synthetic data.
