What's new in Benson.

See what AI is doing to your store

AI assistants now send you shoppers, read your pages and shop on people's behalf. The new AI & agents page in your dashboard shows all three, and the measurement is free on every plan.

• AI referrals: visits, orders, revenue, conversion and order value from ChatGPT, Perplexity, Claude, Gemini, Copilot, Meta AI, Grok and more, by assistant and by landing page. Works on every platform, Shopify included.
• AI crawlers: which bots read your store (GPTBot, ClaudeBot, PerplexityBot and others), how often, why (training, search or a live answer) and which pages. With the WooCommerce plugin (1.3 and later), or on custom stores with a server snippet.
• Visibility check: whether your robots.txt lets each AI bot in, whether you publish an llms.txt and whether your sitemap is reachable, with the fix for anything that's wrong.
• Developer hooks: Benson.on("agent_detected"), Benson.state().agent, a data-benson-actor attribute on the page and a benson_agent_detected dataLayer event, so your team can skip the pop-ups that get in an agent's way.
• A note for agents: on plans with the agent policy, a short line you write appears at the top of the page only when Benson detects an AI agent, pointing it to your live offers.

Benson is on the Shopify App Store

Install Benson from the Shopify App Store in one click, switch it on in your theme editor and pay for your plan on your Shopify bill. Since 17 October it also shows up when you search the App Store.

With the app installed, Stop and above can turn on a strict code policy at checkout: in coupon-extension sessions, only the codes you choose go through.

Upgrade by card, with VAT handled

Stores that sign up on trybenson.com can pay for Stop, Own or Scale by card from Settings → Billing. Tax is worked out at checkout, EU businesses with a VAT number get the reverse charge, and you can update your billing details any time.

Start with your email, or continue with Google

Type your email anywhere on trybenson.com and you land on a ready-made sign-up for your 14-day trial. Or skip the password altogether and continue with your Google account.

Find out which storefront apps earn their fee

Load reviews, live chat, trust badges and other third-party scripts through Benson, by rule: only for paid traffic, affiliate clicks, a country or product pages. Hold a tool back from some shoppers and Benson shows what it adds to orders and revenue, so you know which apps to keep.

Tools are on every plan. Holdouts need Stop or above.

See which codes extensions hold for your store

Type your store's domain and see which of your discount codes coupon extensions and voucher sites are handing out, from 15 sources including Honey, Capital One Shopping and Rakuten. Free, with no sign-up.

The WooCommerce plugin

Install the Benson plugin on your WooCommerce store and every order carries the coupon extensions that were in its session. The plugin applies your checkout code policy, follows your shoppers' WP Consent API choices, shows its status in WordPress and lets Shop Managers change its settings.

A JavaScript API for your storefront

Your developers can read what Benson saw on a page with Benson.state(), react the moment an extension turns up with Benson.on("ext_detected"), and pick up a benson_state event in Google Tag Manager on every page. An optional page flag marks extension shoppers on <html>, so CSS alone can respond.

Invite a store and earn a month

Share your invite link with another store. They get 30 days of Own instead of 14, and when they start paying, your workspace earns a month of Benson credit.

Run Benson from Claude, ChatGPT or Cursor

Connect any MCP client to Benson and ask it to set up a store, read your numbers or change a setting. It has 35 tools, and every change shows you a preview and waits for your yes.

Explore a demo store before you install

Every account can open Harbour & Pine, a demo store full of sample traffic, and click through each Benson screen before adding the script to its own store. It refreshes every night, so there's always something to look at.

Plan your sales, and follow a playbook

Mark Black Friday, a launch or a clearance as a sale period and Benson gets you ready: a planning report before it starts, a check that your rules are set, and a recap with the real dates once it ends.

Playbooks walk you through the common jobs step by step, from your first two weeks to a partner deal with an extension, and they tick themselves off as you go.

See what Benson is worth, and what to do next

A savings ledger adds up what your holdouts show Benson is worth, and an insights inbox flags what changed on your store with a fix you can apply in one click.

On Stop and above, a monthly value report comes to your inbox and alerts can go to email or Slack.

Every new store gets 14 days of Own

Sign up and you get everything in Own for 14 days, with no card. Afterwards you stay on Free, which keeps extension detection and observe mode, unless you choose a plan.

The new Benson: see the coupon extensions on your store

Add one script, with Google Tag Manager or a snippet, and Benson shows which coupon extensions your shoppers run and which sessions they touch. A live feed, a dashboard and a weekly digest email keep you posted. Extension detection is free on every plan.

Hide extension pop-ups, and prove it pays

Observe mode shows what Benson would hide before you change a thing. On Stop and above, hide coupon-extension pop-ups by rule and schedule, and keep a holdout group that still sees them, so you can measure what hiding them is worth.

Your own discount widget, with targeting and tests

On Own, put your own offer in front of extension shoppers with a widget you design and publish from the dashboard, with targeting, triggers, personal links and unlocks. Scale adds A/B tests on codes and on the widget.

Catch affiliate hijacks and AI shopping agents

Benson spots AI agents and automation on your store, free on every plan. On Stop and above it also flags sessions where an extension overwrites a partner's affiliate cookie, caps how many codes an agent can try per visit, and publishes an offer feed agents can read, with private codes never listed.