Getting startedMeasure5 steps
Your first two weeks: see before you stop
Watch what extensions do on your store before you change anything.
Playbooks for the extension problem
Step-by-step plans for the questions merchants ask about coupon extensions, from your first fortnight to your biggest sale. Each says which switches to flip.
Browse the library. Find the plan for your store.
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Extension dealsMeasure7 steps
You have a deal with an extension
Find out whether a partner you pay brings you sales, then keep, renegotiate or cut it.
HoldoutsExperiment8 steps
Run your first experiment
Change one thing, keep a control group, and let your own numbers decide.
Your own offerExperiment5 steps
Own the moment: your own on-brand widget
Show every shopper your best offer, in your brand, before an extension shows them one.
MarginBlock5 steps
No deals: stop paying for extensions
Hide extension pop-ups, keep unlisted codes out of extension sessions, and prove the savings.
CodesBlock4 steps
Leaked codes triage
Find the codes extensions spread, keep them out of extension sessions, and watch them.
Code freezeBlock7 steps
Before your code freeze
Get everything that touches your site in before the freeze, so peak season only needs settings.
SeasonalBlock6 steps
Peak season (BFCM)
Get protection in place before your biggest sales week, and measure it afterwards.
New to Benson? Start with the overview.
Watch “How Benson works” (1:24) first. Each playbook has its own short film at the top of its page, or play the whole series in order.
Which playbook is for me?
Start with the situation closest to yours, then work through the plan at your own pace.
Want the method behind the numbers?
Read how to measure extension impact- You've just installed BensonYour first two weeks: see before you stop
- You pay an extension or an affiliate commissionYou have a deal with an extension
- You want proof before you block anythingRun your first experiment
- You don't pay any coupon or cashback extensionNo deals: stop paying for extensions
- You want your own offer in front of deal-seekersOwn the moment: your own on-brand widget
- You run staff, influencer or one-off codesLeaked codes triage
- Your site freezes before the big saleBefore your code freeze
- A big sale is a few weeks awayPeak season (BFCM)