Getting started5 steps
Your first two weeks: see before you stop
Watch what extensions do on your store before you change anything.
Author:Benson
Playbooks for the extension problem
Step-by-step plans for the questions merchants ask about coupon extensions, from your first fortnight to your biggest sale. Each says which switches to flip.
Extension deals7 steps
You have a deal with an extension
Find out whether a partner you pay brings you sales, then keep, renegotiate or cut it.
Author:Benson
Margin5 steps
No deals: stop paying for extensions
Hide extension pop-ups, keep unlisted codes out of extension sessions, and prove the savings.
Author:Benson
Your own offer5 steps
Own the moment: your own on-brand widget
Show every shopper your best offer, in your brand, before an extension shows them one.
Author:Benson
Codes4 steps
Leaked codes triage
Find the codes extensions spread, keep them out of extension sessions, and watch them.
Author:Benson
Seasonal6 steps
Peak season (BFCM)
Get protection in place before your biggest sales week, and measure it afterwards.
Author:Benson
Which playbook is for me?
- You've just installed BensonYour first two weeks: see before you stop
- You pay an extension or an affiliate commissionYou have a deal with an extension
- You don't pay any coupon or cashback extensionNo deals: stop paying for extensions
- You want your own offer in front of deal-seekersOwn the moment: your own on-brand widget
- You run staff, influencer or one-off codesLeaked codes triage
- A big sale is a few weeks awayPeak season (BFCM)
Want the method behind the numbers? Read how to measure extension impact.
