No deals: stop paying for extensions

Hide extension pop-ups, keep unlisted codes out of extension sessions, and prove the savings.

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No deals? Stop paying

  1. No deal with a coupon extension? Then why are you paying one?

  2. Every discount it applies comes out of your margin. Every commission it claims is money for nothing.

  3. Stop paying for extensions.

Observe, Block, then the strict code policy

  1. Start in observe mode, and see what Benson would hide.

  2. Then switch to Block. Benson hides extension pop-ups across your storefront pages.

  3. Turn on the strict code policy. In extension sessions, only the codes you allow work at checkout. Everything else gets a polite no.

Prove it with a holdout

  1. Then start a holdout. A small share of extension visitors stay unprotected, so Benson can measure what protection is actually worth.

  2. Once there's enough data, you'll see the money you've protected, with a range.

  3. Proof from your own shoppers. Not a guess, and definitely not a pop-up.

  4. Find this playbook in Benson.

At a glance

Hide extension pop-ups, keep unlisted codes out of extension sessions, and prove the savings.

Money protected shows on the Results page, measured by your own holdout.

Jump to the steps
The result to look for

Protected (measured)

5 practical steps

Who it's for

Stores that don't pay any coupon or cashback extension.

The problem

You never agreed to pay a coupon extension. Yet when one pops up on your store and applies a code, the shopper gets a discount you didn't plan. If you run an affiliate programme, the extension may claim a commission on the order too.

None of that brought you the sale. The shopper was already on your store, often already at the cart.

If you don't have a deal with an extension, every discount it applies comes out of your margin. Every commission it claims is money for nothing. Hiding its pop-up stops most of that, strict checkout rules stop the rest, and a holdout proves what it's worth.

“Don’t make me tap the sign” meme. The sign reads: “A pop-up at checkout is not a referral.”

How to approach it

  1. Observe, then hide

    Start in observe mode to see what Benson would hide, then switch to Block so pop-ups are hidden across your storefront pages.

  2. Close the checkout gap

    Benson doesn't hide pop-ups inside checkout. Strict checkout rules cover it: in extension sessions, only the codes you allow work.

  3. Prove the savings

    Keep a holdout running, so the Results page shows the money protected, measured on your own shoppers.

The steps

Work through the plan

0 of 5 completed

Progress stays on this device · Local marks are a reading aid; they do not verify your store or change Benson.

  1. To do

    Step 1: Start in observe mode

    Observe mode records what Benson would hide, without hiding anything. It's free on every plan.

    Benson checks this in your account

  2. To do

    Step 2: Switch to Block

    Benson hides extension pop-ups on your storefront pages. Checkout rules cover what happens with codes after that.

    Benson checks this in your account

  3. To do

    Step 3: Make checkout rules strict

    In extension sessions, only the codes you allow work. Auto-tried and leaked codes are turned away with a friendly message.

    • In Benson:Open Checkout rules
    • Included in Pro
    • Open Benson

    Benson checks this in your account

  4. To do

    Step 4: Start a holdout

    Leave a small share of extension visitors unprotected. Comparing the two groups is how Benson measures what protection is worth.

    Benson checks this in your account

  5. To do

    Step 5: Read your savings ledger

    Once the holdout has enough data, the Results page shows the money protected, with a range.

    Benson checks this in your account

Common pitfalls

  • Expecting Block to cover checkout

    Block works on your storefront pages. Without strict checkout rules, an extension that reaches checkout can still apply a code.

  • Forgetting your own codes

    Before you make checkout rules strict, allow the codes your customers rely on, like welcome and loyalty codes. Otherwise extension users who earned them get turned away too.

  • Skipping the holdout

    Without one, savings are an estimate. With one, they're measured, and much easier to defend to whoever signs off the budget.

  • Hiding a partner you forgot about

    If any affiliate or cashback deal exists, even an old one, start with the partner playbook instead.

Tuxedo Winnie the Pooh meme: plain Pooh is “Coupon extensions eating your margin”, tuxedo Pooh is “Unattributed promotional leakage at point of sale”.

How you'll know it worked

Money protected shows on the Results page, measured by your own holdout.

What to watch: Protected (measured)

Want the method behind the numbers? Read how to measure extension impact.

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