Own the moment: your own on-brand widget
Show every shopper your best offer, in your brand, before an extension shows them one.
Read the transcript1:04
Show your offer first
Shoppers install coupon extensions for one reason. They're sure there's a better code out there somewhere.
So show them yours first. In your brand, on your terms, and nobody needs to go looking.
Own the moment.
Codes and a campaign
Start with codes worth showing. The widget only shows codes Benson can verify, synced from Shopify or added by hand. No dead codes, unlike certain pop-ups.
Create a campaign from a template, in your brand. Nothing goes live until you publish.
Targeting and publishing
Choose who sees it, and when: on exit intent, to shoppers from a campaign, or on the pages where they decide.
Publish it. Pause it any time.
A/B test your offer
Then test two codes, or two designs, against each other. Benson tells you when the difference is real, not just vibes.
More orders from your own offer, for a fixed monthly price. Not a commission on every sale.
Own the moment. Find this playbook in Benson.
At a glance
Show every shopper your best offer, in your brand, before an extension shows them one.
More orders from your own offer, measured by the experiment.
Conversion by variant
5 practical steps
Who it's for
Stores that want to convert deal-seekers on their own terms.
The problem
A shopper reaches your cart, sees a discount box and wonders whether there's a code out there. They open an extension, or another tab, and go looking. Some come back with a code you never meant them to have. Some don't come back.
Hiding pop-ups stops other people's offers. It doesn't answer the question the shopper is asking: is there a deal?
Shoppers install coupon extensions because they expect a code exists. If you show your own verified offer first, they have no reason to go looking. You pay a fixed monthly cost instead of a commission on every order.
How to approach it
Decide what you're happy to give
Pick codes you'd offer anyway, and that Benson can verify, so nobody ever sees a dead code.
Show it where the decision happens
A campaign in your brand, on exit intent, to shoppers from a campaign, or on the pages where shoppers decide.
Test the offer, not just the design
Run two codes or two designs against each other, and keep the winner.
The steps
Work through the plan
0 of 5 completed
Progress stays on this device · Local marks are a reading aid; they do not verify your store or change Benson.
- To do
Step 1: Have codes worth showing
The widget only shows codes Benson can verify. Sync them from Shopify or add them on the Discount codes page.
- In Benson:Open Codes
- Open Benson
Benson checks this in your account
- To do
Step 2: Create a campaign
Start from a template. Nothing goes live until you publish.
- In Benson:Create a campaign
- Open Benson
Benson checks this in your account
- To do
Step 3: Choose who sees it, and when
Show it on exit intent, to shoppers from a campaign, or on the pages where shoppers decide.
- In Benson:Set targeting
- Open Benson
Benson checks this in your account
- To do
Step 4: Publish it
Your widget goes live on your storefront. You can pause it at any time.
- In Benson:Open Widget
- Included in Pro
- Open Benson
Benson checks this in your account
- To do
Step 5: A/B test your offer
Test two codes or two designs against each other. Benson tells you when the difference is real.
- In Benson:Start an experiment
- Included in Pro
- Open Benson
Benson checks this in your account
Common pitfalls
Showing it to everyone
A widget on every page for every visitor teaches full-price shoppers to expect a code. Target the moments that matter.
Outbidding the extensions
Your offer has to be worth having, not the biggest you can afford. Start with what you already give away.
Putting private codes in the widget
Anything in the widget is public. Keep staff, influencer and apology codes out of it.
Publishing and calling it done
A live widget isn't a result. The experiment tells you whether it brings orders, or just discounts them.
How you'll know it worked
More orders from your own offer, measured by the experiment.
What to watch: Conversion by variant
Want the method behind the numbers? Read how to measure extension impact.
Do this in Benson
Every store gets every Pro feature free for its first 14 days, no card. Steps that need Pro say so.