Peak season (BFCM)

Get protection in place before your biggest sales week, and measure it afterwards.

Author:Benson
Seasonal6 steps

Why it matters

Extension traffic peaks when your discounts do. A sale code that leaks on Black Friday can be applied by every extension user for the rest of the week. Setting up before the rush takes minutes, and fixing it during the rush costs margin on your busiest days.

Who it's for

Every store with a seasonal sale. Start three weeks before it.

The steps

  1. Step 1: Open the readiness report

    It checks your protection, compares the same moment last year, and lists sale codes extension users could apply.

    In Benson: Open Sale periodsComing soon

  2. Step 2: Mark your sale period

    Benson reads the sale against a sale baseline and holds back holdout suggestions while it runs. Your storefront doesn't change.

    In Benson: Mark a sale periodComing soon

  3. Step 3: Block during the sale

    A scheduled rule hides extension pop-ups on your storefront only while the sale runs.

    In Benson: Add a scheduled rule

  4. Step 4: Turn on the strict code policy

    In extension sessions, only the codes you allow work. Auto-tried and leaked codes are turned away with a friendly message.

    In Benson: Open CheckoutIncluded in Stop and above

  5. Step 5: Put your sale offer in the widget

    Shoppers see your sale code first, so they don't go looking for another one.

    In Benson: Create a campaignIncluded in Own and above

  6. Step 6: Don't start a holdout during the sale

    A sale changes how everyone shops, so a holdout started now would measure the sale, not Benson. Start one afterwards.

    In Benson: Open Value

How you'll know it worked

The moment recap: extension share, excess discount and money protected against your baseline.

What to watch: Moment recap (coming soon)

Do this in Benson

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Find out what's leaking. 14 days of Own, no card.