Peak season (BFCM)
Get protection in place before your biggest sales week, and measure it afterwards.
Read the transcript1:00
Why peak season leaks
Black Friday. Your biggest week of the year, and the coupon extensions know it.
A sale code that leaks on Friday can be applied by every extension user for the rest of the week. Happy holidays.
Peak season.
Readiness and your sale period
Start with the readiness report. It checks your protection, compares the same moment last year, and lists sale codes extension users could apply.
Mark your sale period, so Benson reads the sale against a sale baseline.
Block and protect during the sale
Schedule a rule that hides extension pop-ups only while the sale runs, and turn on the strict code policy.
Put your sale offer in your widget, so shoppers see your code first.
No holdouts during the sale
And don't start a holdout during the sale. It would measure the sale, not Benson. Save it for January.
Afterwards, your moment recap shows extension share, excess discount, and the money you protected.
Find this playbook in Benson.
At a glance
Get protection in place before your biggest sales week, and measure it afterwards.
The moment recap: extension share, excess discount and money protected against your baseline.
Moment recap
6 practical steps
Who it's for
Every store with a seasonal sale. Start three weeks before it, or before your code freeze if your site has one.
The problem
Your biggest sale of the year is when deal-seeking peaks. Shoppers who ignore extensions the rest of the year go hunting for codes, and the extensions are ready for them.
A sale code that escapes on day one can be applied by every extension user for the rest of the week. On your busiest days, every stray discount comes straight off the margin you planned the sale around.
Extension traffic peaks when your discounts do. A sale code that leaks on Black Friday can be applied by every extension user for the rest of the week. Setting up before the rush takes minutes, and fixing it during the rush costs margin on your busiest days.
How to approach it
Check you're ready
The readiness report checks your protection, compares the same moment last year, and lists sale codes extension users could apply.
Set the rules before the rush
Mark the sale period, schedule a rule that hides pop-ups only while the sale runs, and make checkout rules strict.
Give shoppers your offer, then measure
Put the sale code in your widget so shoppers see it first. Afterwards, the moment recap shows what the protection was worth.
The steps
Work through the plan
0 of 6 completed
Progress stays on this device · Local marks are a reading aid; they do not verify your store or change Benson.
- To do
Step 1: Open the readiness report
It checks your protection, compares the same moment last year, and lists sale codes extension users could apply.
- In Benson:Open Sale periods
- Open Benson
You decide when this is complete
- To do
Step 2: Mark your sale period
Benson reads the sale against a sale baseline and holds back holdout suggestions while it runs. Your storefront doesn't change.
- In Benson:Mark a sale period
- Open Benson
Benson checks this in your account
- To do
Step 3: Block during the sale
A scheduled rule hides extension pop-ups on your storefront only while the sale runs.
- In Benson:Add a scheduled rule
- Open Benson
Benson checks this in your account
- To do
Step 4: Make checkout rules strict
In extension sessions, only the codes you allow work. Auto-tried and leaked codes are turned away with a friendly message.
- In Benson:Open Checkout rules
- Included in Pro
- Open Benson
Benson checks this in your account
- To do
Step 5: Put your sale offer in the widget
Shoppers see your sale code first, so they don't go looking for another one.
- In Benson:Create a campaign
- Included in Pro
- Open Benson
Benson checks this in your account
- To do
Step 6: Don't start a holdout during the sale
A sale changes how everyone shops, so a holdout started now would measure the sale, not Benson. Start one afterwards.
- In Benson:Open Value
- Open Benson
You decide when this is complete
Common pitfalls
Starting a holdout during the sale
Sale traffic isn't normal traffic, so the holdout would measure the sale, not Benson. Start one in the new year.
Setting up on the day
Rules made in a hurry miss things. Set them up three weeks out, and before your code freeze if you have one.
Forgetting the sale codes you gave out
Email and influencer sale codes go on the allowlist if extension users should keep them, and stay off it if they shouldn't.
Reading the sale against an ordinary week
Everything looks bigger in a sale. Mark the period before it starts, so Benson reads it against a sale baseline.
How you'll know it worked
The moment recap: extension share, excess discount and money protected against your baseline.
What to watch: Moment recap
Want the method behind the numbers? Read how to measure extension impact.
Do this in Benson
Every store gets every Pro feature free for its first 14 days, no card. Steps that need Pro say so.