You have a deal with an extension
Find out whether a partner you pay brings you sales, then keep, renegotiate or cut it.
Why it matters
When you pay an extension commission, every order it touches costs you a share of the sale. If it joins after the shopper has already reached the cart, you're paying for a sale you'd have made anyway. Benson shows how often that happens, so you can decide with evidence.
Who it's for
Stores that pay Rakuten, Capital One Shopping, TopCashback or another extension through an affiliate network, a flat fee or an exclusive code.
The steps
Step 1: Record the deal
Tell Benson which extension you pay, how, and at what rate. It stays private to your team.
In Benson: Record a deal
Step 2: Turn on Attribution
Attribution notices when an extension takes the credit for a sale late in the journey. That's the evidence the deal readout uses.
In Benson: Open AttributionIncluded in Stop and above
Step 3: Read the deal readout
The partner's extension page shows its orders, the commission you paid, and how often it joined late in the funnel.
In Benson: Open the readoutOnce you've recorded a partner
Step 4: Decide: keep, renegotiate or cut
Likely bringing you sales? Keep it. Likely paying for sales you'd get anyway? Renegotiate with the report, or cut it and prove it with a holdout.
In Benson: Review the verdictOnce you've recorded a partner
Step 5: Block every extension except your partners
Hide pop-ups from the extensions you don't pay, and let your partners through.
In Benson: Set up the rule
Step 6: Protect your partner code
With the strict code policy on, only allowlisted codes work in extension sessions. Allow your partner's code so its shoppers keep their discount.
In Benson: Open the allowlist
Step 7: Export the network report
The printable report lists late-funnel overwrites by network, with the method stated. Send it to your network contact.
In Benson: Open the reportIncluded in Stop and aboveIf your partner pays through an affiliate network
How you'll know it worked
Your partner's late-funnel share goes down, or your rate does.
What to watch: Late-funnel share of the partner's orders
Do this in Benson
Every store starts with a free trial, no card. Steps that need a paid plan say so, and you can switch in a minute.
Start free trial
