What RetailMeNot does on your store

Where does it get your codes?

Anyone can submit a code to RetailMeNot. Its submit form, in a July 2026 copy, asks for publicly available codes only, not private or internal ones, and says to get the merchant's permission when in doubt.[RetailMeNot (Internet Archive copy), Jul 2026] (opens the source) That's guidance to the people submitting, not a merchant removal route.

How does it make money from your orders?

Its Chrome listing says RetailMeNot may earn a commission when shoppers buy through its links.[Chrome Web Store (Internet Archive copy), Oct 2026] (opens the source) Ziff Davis, which owns it, says RetailMeNot drove $1.85 billion in last-click sales to advertisers in 2024.[Ziff Davis, Oct 2026] (opens the source) Ziff Davis's annual report describes it selling retailers promotional media, including codes and cash back offers delivered through its browser extensions.[Ziff Davis, Inc. (SEC Form 10-K), Feb 2026] (opens the source)

Since February 2026 RetailMeNot promises at least 1% cash back at more than 4,000 merchants, and pays it itself where the store offers none.[RetailMeNot MediaRoom (PR Newswire), Feb 2026] (opens the source) In Q4 2024 client data from PartnerCentric, an agency that sells affiliate measurement tools, RetailMeNot started 5% of the conversions credited to it.[PartnerCentric, Feb 2025] (opens the source) If it's in your affiliate program, an order where it applied a code can be credited to it under last-click attribution, whoever actually sent the shopper.

What does it do in a shopper's session?

Its Chrome listing says the extension finds, tests and applies promo codes and cash back offers automatically at checkout.[Chrome Web Store (Internet Archive copy), Oct 2026] (opens the source) It also ships for Safari on Mac through the Mac App Store.[Apple App Store, Oct 2026] (opens the source) On Microsoft Edge Add-ons it had 231,672 active installs in October 2026.[Microsoft Edge Add-ons, Oct 2026] (opens the source)

On 25 March 2026 a federal judge in In re RetailMeNot Browser Extension Litigation dismissed eight of the creators' nine claims with prejudice, and let their claim of intentional interference with contract proceed.[U.S. District Court, S.D.N.Y., Mar 2026] (opens the source) The creators allege the extension swaps in RetailMeNot's affiliate code through a hidden tab whenever a shopper engages it, even when it finds no coupon. These are allegations, not findings.[U.S. District Court, S.D.N.Y., Mar 2026] (opens the source)

What does it cost you?

Every order where it applies a code gives away the discount, and the shopper was usually already at your checkout with a full basket. If it's in your affiliate program, the same order can also pay it commission under last-click attribution, on top of the discount, whoever actually brought the shopper.

So the cost is the discount plus any commission on orders that would have happened anyway, and the codes it spreads keep working until you replace them.

Work out what extensions cost your store with your own numbers

Check your store

See which of your codes RetailMeNot and the other big extensions hold for your store. Codes are masked.

What Benson does about it

• Sees RetailMeNot sessions on your storefront, and measures their conversion rate, order value and discount depth against everyone else's.
• Hides RetailMeNot's pop-up on your storefront pages, by rules you set.
• Checkout Policies: in sessions where a coupon extension was seen, only the codes on your allowlist work at Shopify checkout.
• Attribution integrity: flags orders where an extension's affiliate click landed after the shopper arrived from someone else.

Add Benson from the Shopify App Store

Can you get your store removed?

No opt-out. RetailMeNot publishes no merchant opt-out; the only extension contact is the developer email on its Chrome listing, [email protected].[Chrome Web Store (Internet Archive copy), Oct 2026] (opens the source)

Questions merchants ask

How can I stop people using codes from coupon sites that I didn't authorise?

Write to [email protected], its only extension contact; there's no opt-out.[Chrome Web Store (Internet Archive copy), Oct 2026] (opens the source) Its own submit form asks people to post only public codes, so a private code there breaks its stated rule.[RetailMeNot (Internet Archive copy), Jul 2026] (opens the source) At checkout, the control is which codes work: replace leaked codes and limit who can use them.

Does RetailMeNot take affiliate commission from creators?

That's the allegation in the creators' case. On 25 March 2026 a judge dismissed eight of their nine claims with prejudice, and let the claim of intentional interference with contract proceed.[U.S. District Court, S.D.N.Y., Mar 2026] (opens the source)

How does RetailMeNot make money?

From commission when shoppers buy through its links.[Chrome Web Store (Internet Archive copy), Oct 2026] (opens the source) It also sells retailers promotional media, including codes and cash back offers in its extensions.[Ziff Davis, Inc. (SEC Form 10-K), Feb 2026] (opens the source)

Sources

1. 1Chrome Web Store (Internet Archive copy), “RetailMeNot: Codes, Cash Back and Coupons”, Oct 2026. web.archive.org (opens the source)
2. 2RetailMeNot (Internet Archive copy), “Submit An Offer”, Jul 2026. web.archive.org (opens the source)
3. 3RetailMeNot MediaRoom (PR Newswire), “RetailMeNot Expands Savings Commitment with New Guaranteed Cash Back at Over 4,000 Retailers”, Feb 2026. retailmenot.mediaroom.com (opens the source)
4. 4Ziff Davis, “RetailMeNot (brand page)”, Oct 2026. ziffdavis.com (opens the source)
5. 5Ziff Davis, Inc. (SEC Form 10-K), “Annual report for the year ended 31 December 2025”, Feb 2026. sec.gov (opens the source)
6. 6PartnerCentric, “Next-gen affiliate performance measurement: PartnerCentric leads the transparency movement”, Feb 2025. silicon.co.uk (opens the source)
7. 7Apple App Store, “RetailMeNot: Codes & Cash Back (Mac)”, Oct 2026. itunes.apple.com (opens the source)
8. 8Microsoft Edge Add-ons, “RetailMeNot: Codes, Cash Back and Coupons (product details)”, Oct 2026. microsoftedge.microsoft.com (opens the source)
9. 9U.S. District Court, S.D.N.Y., “Opinion and Order, In re RetailMeNot Browser Extension Litigation”, Mar 2026. storage.courtlistener.com (opens the source)