First-order discount
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In short
A discount offered to win a shopper's first purchase, usually in exchange for their email address or phone number.
What it means
A first-order discount is an offer meant only for new customers, typically shown in a sign-up pop-up and sent as a code by email or text. It's usually limited to one use per customer, which ties it to an email address or phone number rather than to a person. SimplyCodes, a coupon site and browser extension, says new-customer codes copied on its platform over 30 days carried a median 20% off, against 15% for its other percentage-off codes.[SimplyCodes (author Sean Fisher), Apr 2026] (opens the source)
On your store
A visitor enters their email in your pop-up and gets a welcome code. Months later, an existing customer signs up with a second address and gets the same offer.
Why it matters
Across 1.24 billion pop-up displays on Omnisend in 2025, pop-ups with a discount converted at 2.4%, against 1.7% for those without.[Omnisend, Feb 2026] (opens the source) Welcome codes also travel. Daily Cashback, a US cashback site, keeps a list of sign-up offers it says covers over 100 US retailers.[Daily Cashback (author Alex Carter), Jun 2026] (opens the source)
What Benson does
The free code check shows which of your codes extensions and voucher sites hold.
Sources
- 1SimplyCodes (author Sean Fisher), “How to Find First Order Discount Codes That Actually Work”, Apr 2026. simplycodes.com (opens the source)
- 2Omnisend, “Email popup statistics (2025 data)”, Feb 2026. omnisend.com (opens the source)
- 3Daily Cashback (author Alex Carter), “Email Signup Discount Master List: 100+ Stores”, Jun 2026. dailycashback.com (opens the source)
Read next
Related terms
- Single-use codeA discount code that works for one order only. Copies fail after the first use, though the first person to use it may not be the one it was sent to.
- Discount depthHow much of an order's price a discount takes off, as a share of the basket. It decides how many extra sales a promotion needs to pay for itself.
- Discount code leakWhen a discount code reaches shoppers it wasn't meant for, through voucher sites, coupon extensions or sharing, and lands on orders it wasn't priced for.
- Shared discount codeOne code, like SPRING20, that anyone can enter as often as its limits allow. Easy to say and share, and just as easy to copy.
