Peak season
For the weeks before Black Friday. You finish with a code plan, a freeze date and a way to tell what your coupon decisions did to the peak.
- Discount Extensions 101: The BFCM PlaybookThe BFCM playbook: the whole season on one page, free as a PDF.
- Your Black Friday code freeze starts soon. Your coupon decisions are due nowWhy your coupon decisions are due before the code freeze, not during the peak.
- Before your code freezeThe checklist for the week before your freeze.
- Should each channel get a shared, unique or single-use discount code?Which channels get a shared, unique or single-use code, so a leaked one costs less.
- How to stop discount codes leaking on ShopifyHow codes leak onto extensions and voucher sites, and how to stop the leaks on Shopify.
- Profit margin calculator, and what a discount does to itWork out how many more sales each discount depth needs at your margin before you set the peak's offers.
- How Shopify discount combinations work, and where stacking costs you marginHow Shopify combines discounts, and where stacking costs margin during a sale.
- Peak season (BFCM)Running the peak itself: what to watch each day and when to step in.
- Your coupon control worked. How do you know?After the peak: how a holdout tells you what your coupon controls were worth.
