What PayPal Honey does on your store

Where does it get your codes?

Honey's members can add codes to its list for your store themselves, so it isn't limited to the codes you publish.[Honey Help Center, Oct 2026] (opens the source) MegaLag's December 2025 investigation, as reported by PPC Land, alleges that Honey uploaded codes shoppers typed at checkout before they answered its consent prompt, including a friends-and-family code one brand had never published.[PPC Land, Dec 2025] (opens the source)

How does it make money from your orders?

Honey earns commission from merchants' affiliate programs and shares part of it with shoppers as rewards.[Chrome Web Store, Oct 2026] (opens the source) If Honey is in your program, an order where it applied a code can be credited to Honey under last-click attribution, whoever actually sent the shopper.

Google's Chrome Web Store rules, enforced from June 2025, let an extension add an affiliate link or cookie only after the shopper acts and only when they get a direct benefit.[Chrome for Developers, Mar 2025] (opens the source) In January 2026 Rakuten Advertising cut Honey off from its network.[PPC Land, Jan 2026] (opens the source) The same month impact.com suspended it and Awin suspended its payments.[PPC Land, Jan 2026] (opens the source) In May 2026 PPC Land reported, citing a TopCashback executive, that Honey was back live on Rakuten Advertising after adopting Rakuten's open-source stand-down SDK; Rakuten hasn't confirmed it.[PPC Land, May 2026] (opens the source)

What does it do in a shopper's session?

Honey says it pops up at checkout to test the codes it found, and applies a working one to the order.[Honey Help Center, Oct 2026] (opens the source) The creators' proposed class action over Honey is still open: in June 2026 the court refused to dismiss the second amended complaint.[US District Court, N.D. California, Jun 2026] (opens the source) No court has found Honey liable.

What does it cost you?

Every order where it applies a code gives away the discount, and the shopper was usually already at your checkout with a full basket. If it's in your affiliate program, the same order can also pay it commission under last-click attribution, on top of the discount, whoever actually brought the shopper.

So the cost is the discount plus any commission on orders that would have happened anyway, and the codes it spreads keep working until you replace them.

Work out what extensions cost your store with your own numbers

Check your store

See which of your codes PayPal Honey and the other big extensions hold for your store. Codes are masked.

What Benson does about it

• Sees PayPal Honey sessions on your storefront, and measures their conversion rate, order value and discount depth against everyone else's.
• Hides PayPal Honey's pop-up on your storefront pages, by rules you set.
• Checkout Policies: in sessions where a coupon extension was seen, only the codes on your allowlist work at Shopify checkout.
• Attribution integrity: flags orders where an extension's affiliate click landed after the shopper arrived from someone else.

Add Benson from the Shopify App Store

Can you get your store removed?

Not as a store opt-out, but Honey publishes routes for removing codes. Its merchant FAQ tells brands without a Honey partnerships team to email [email protected] about codes not meant for public distribution.[Honey (PayPal), Oct 2026] (opens the source) The FAQ for its Shopify app sends requests to remove codes shoppers submitted to [email protected].[Honey (PayPal), Oct 2026] (opens the source)

In January 2026 Honey agreed with Awin to add policies that let advertisers manage their coupon codes, including removing unauthorised or invalid ones.[PPC Land, Jan 2026] (opens the source)

Questions merchants ask

Can I stop Honey from running on my store?

No store can uninstall a shopper's extension. You can hide its pop-up on your storefront pages, control which codes work in its sessions, and ask Honey to remove codes you never meant to publish.

Does Honey take affiliate commission from my creators?

That's the allegation in the creators' class action, which the court let proceed in June 2026. No court has found Honey liable.[US District Court, N.D. California, Jun 2026] (opens the source)

How do I remove my codes from Honey?

Email [email protected] about codes that weren't meant for public distribution, as Honey's merchant FAQ says.[Honey (PayPal), Oct 2026] (opens the source)

Sources

1. 1Honey Help Center, “Share a coupon”, Oct 2026. help.joinhoney.com (opens the source)
2. 2Honey Help Center, “How do I know if Honey is working?”, Oct 2026. help.joinhoney.com (opens the source)
3. 3Chrome Web Store, “PayPal Honey: Automated Coupons & Rewards (listing and user count)”, Oct 2026. chromewebstore.google.com (opens the source)
4. 4Honey (PayPal), “Getting Started with Honey: Frequently Asked Questions (merchant FAQ)”, Oct 2026. get.joinhoney.com (opens the source)
5. 5PPC Land, “Honey targeted minors in advertising while leaking business codes”, Dec 2025. ppc.land (opens the source)
6. 6Chrome for Developers, “Chrome Web Store policy updates: strengthening our policies on affiliate programs”, Mar 2025. developer.chrome.com (opens the source)
7. 7PPC Land, “Honey loses access to 2,000 clients after Rakuten network termination”, Jan 2026. ppc.land (opens the source)
8. 8PPC Land, “Awin confirms Honey violated affiliate policies, suspends payments”, Jan 2026. ppc.land (opens the source)
9. 9PPC Land, “Rakuten launches open-source SDK as Honey returns to its network”, May 2026. ppc.land (opens the source)
10. 10US District Court, N.D. California, “In re PayPal Honey Browser Extension Litigation: order denying the motion to dismiss the second amended complaint”, Jun 2026. storage.courtlistener.com (opens the source)
11. 11Honey (PayPal), “FAQ: The Honey App for Shopify”, Oct 2026. get.joinhoney.com (opens the source)