Affiliate integrity
For anyone who runs an affiliate or creator program. You finish able to tell found sales from claimed ones, and with terms and rates that pay for the first kind.
- What is last-click attribution?The crediting rule behind the whole problem: the last affiliate click before the order takes the commission.
- What is stand-down?The rule that keeps an extension quiet when another affiliate already referred the shopper.
- How cookie stuffing takes affiliate commission, and how to see it on your storeHow an affiliate cookie gets set without a real referral, and what it looks like in your orders.
- Affiliate integrity checksHow Benson checks your programme from inside your store, and the evidence pack you send a network.
- Is your cashback partner finding sales, or just claiming them?Whether your cashback partner finds sales or claims them, and the test that tells you.
- Which affiliate partners should you pay, and for what?Which partners to pay, and for what: content, loyalty and coupon partners do different jobs.
- How should you set affiliate commission rates for each partner?Setting a rate per partner type, so the ones that find new customers earn more than the ones that close.
- Should your creators get a discount code, an affiliate link or both?Codes, links or both for creators, and how each one survives an extension at checkout.
- Break-even ROAS calculator, with your commission ceilingThe highest commission your margin can pay after a discount, before an order loses money.
- What should your affiliate agreement say about codes, extensions and brand bidding?What your agreement should say about codes, extensions and brand bidding.
- You have a deal with an extensionIf you already have a deal with an extension: what to check and what to change.
