What Cently does on your store
Cently pops up at your cart or checkout and, with one click, tries the codes CouponFollow holds for your store. CouponFollow earns affiliate commission on its codes and links, and passes some back as cash back.
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In short
- It's the checkout extension of the coupon site CouponFollow, which mixes exclusive codes from brand partners with codes users submit.[CouponFollow, Oct 2026] (opens the source)
- It pops up automatically at the cart or checkout, and one click starts it trying codes.[CouponFollow Help, Apr 2022] (opens the source)
- CouponFollow earns affiliate commission on its codes and links, and some retailers also pay it for traffic.[CouponFollow, Oct 2026] (opens the source)
- It publishes a route for removing a code: the support contact form, choosing 'Remove a code'.[CouponFollow Help, Apr 2022] (opens the source)
Where does it get your codes?
Cently is CouponFollow's checkout extension: it applies coupon codes, offers cash back and checks Amazon for a cheaper identical listing.[CouponFollow, Oct 2026] (opens the source) CouponFollow started by ranking codes people shared on Twitter and Facebook, and today mixes exclusive codes from brand partners with codes users submit.[CouponFollow, Oct 2026] (opens the source) Shoppers can submit codes from the extension with a 'Share a Code' button, and CouponFollow's team reviews them and posts them for other users.[CouponFollow Help, Mar 2022] (opens the source)
CouponFollow says it works with more than 5,000 merchant partners, trading exclusive codes for exposure in its newsletter, extension and site.[CouponFollow, Oct 2026] (opens the source)
How does it make money from your orders?
CouponFollow earns affiliate commission when shoppers use its codes or links, and some retailers also pay it a fee for bringing them traffic.[CouponFollow, Oct 2026] (opens the source) Its cash back is US-only, paid through PayPal, and the rate moves when merchants change the commission they pay.[CouponFollow, Apr 2025] (opens the source) If it's in your affiliate program, an order where it applied a code can be credited to it under last-click attribution, whoever actually sent the shopper.
What does it do in a shopper's session?
A 2022 help article says Cently pops up automatically at the cart or checkout, and one click on 'Save Money' starts it trying codes.[CouponFollow Help, Apr 2022] (opens the source) On stores where it offers only cash back, it pops up as soon as the shopper arrives.[CouponFollow Help, Apr 2022] (opens the source)
CouponFollow says Cently runs on Chrome and Edge, with no Firefox or Safari version.[CouponFollow Help, Mar 2022] (opens the source) Its Chrome Web Store listing showed 100,000 users in October 2026.[Chrome Web Store, Oct 2026] (opens the source)
What does it cost you?
Every order where it applies a code gives away the discount, and the shopper was usually already at your checkout with a full basket. If it's in your affiliate program, the same order can also pay it commission under last-click attribution, on top of the discount, whoever actually brought the shopper.
So the cost is the discount plus any commission on orders that would have happened anyway, and the codes it spreads keep working until you replace them.
Work out what extensions cost your store with your own numbers
Check your store
See which of your codes Cently and the other big extensions hold for your store. Codes are masked.
What Benson does about it
- Sees Cently sessions on your storefront, and measures their conversion rate, order value and discount depth against everyone else's.
- Hides Cently's pop-up on your storefront pages, by rules you set.
- Checkout Policies: in sessions where a coupon extension was seen, only the codes on your allowlist work at Shopify checkout.
- Attribution integrity: flags orders where an extension's affiliate click landed after the shopper arrived from someone else.
Add Benson from the Shopify App Store
Can you get your store removed?
Yes, for codes. A CouponFollow help article from April 2022 tells merchants to use its support contact form and choose 'Remove a code' from the dropdown.[CouponFollow Help, Apr 2022] (opens the source) The article covers CouponFollow's site; it doesn't say whether a removal also reaches the extension.[CouponFollow Help, Apr 2022] (opens the source)
Questions merchants ask
- How do I get a code removed from CouponFollow or Cently?
- Use CouponFollow's support contact form and choose 'Remove a code' from the dropdown, as its help centre says.[CouponFollow Help, Apr 2022] (opens the source)
- How can I partner with CouponFollow as a retailer?
- CouponFollow trades exclusive codes for exposure in its newsletter, extension and site, and takes partnership enquiries through the help widget on its support site.[CouponFollow, Oct 2026] (opens the source)
- Has Cently been sued?
- Not in any case we found. The Capital One creator settlement lists NextGen Shopping and CouponFollow among the companies excluded from its class.[CourtListener, Dec 2025] (opens the source)
Sources
- 1CouponFollow, “About”, Oct 2026. couponfollow.com (opens the source)
- 2CouponFollow Help, “How do I activate cashback?”, Apr 2022. support.couponfollow.com (opens the source)
- 3CouponFollow Help, “How do I remove a coupon code?”, Apr 2022. support.couponfollow.com (opens the source)
- 4CouponFollow, “Cently (Coupons at Checkout) - Automatic Savings Tool”, Oct 2026. couponfollow.com (opens the source)
- 5CouponFollow Help, “How can I add a new coupon code to Cently?”, Mar 2022. support.couponfollow.com (opens the source)
- 6CouponFollow, “Terms of Use”, Apr 2025. couponfollow.com (opens the source)
- 7CouponFollow Help, “What web browsers does Cently support?”, Mar 2022. support.couponfollow.com (opens the source)
- 8Chrome Web Store, “Cently: Automatic Coupons + Cashback for Free”, Oct 2026. chromewebstore.google.com (opens the source)
- 9CourtListener, “Class Action Settlement Agreement, ECF 353-1”, Dec 2025. storage.courtlistener.com (opens the source)
